The New Zealand Railways Magazine, Volume 4, Issue 11 (June 1, 1930)
From the moment you alight at the Railway Station, which nestles coolly among a grove of green trees, you at once begin to form agreeable impressions of what is undoubtedly the most cosmopolitan inland town in the Southern Hemisphere. As you walk along the broad streets comfortably paved and shaded by avenues of trees you are following in the footsteps of people from all parts of the world—princes and peers, statesmen and business magnates, famous people of all kinds, just ordinary globe trotters and your own countrymen of all stations and degrees in life. Added to the charm of this cosmopolitan atmosphere is the happy-go-lucky spirit of a place where everybody is bent on enjoyment or catering for enjoyment. Yet even under this strong spell one can quite impartially describe Rotorua itself as an exceptionally attractive town. It is laid out in the form of a square, its streets running at right angles; electric power is supplied from Okere Falls on Lake Rotoiti thirteen miles away; while many of the buildings are new and handsome in design. In short, before you commence operations as it were, you feel that you are working from a perfectly sound base, that in Rotorua you have found a town worthy of its greatness. One other point: wherever you lodge, whether you pay 8s. or £1 a day, you will find a thoroughly warm-hearted host or hostess who will do all that is possible to make you comfortable and contented.