Material:

To prove our allegation of the incompetency of "Smad's" staff we refer our readers to the dismissal of our remarks concerning the quality and arrangement of "Smad" as "quibbling in the extreme". We have always believed and continue to believe that the leading newspapers of the world regard the quality of their material and the arrangement of that material as matters of paramount importance surpassed only by the acquisition of lucrative advertising contracts. But, of course, we may be overlooking the fact that in these respects "Smad" is striving to demonstrate its originality. Hence, the staff were perfectly justified in publishing two "Nutshell Knowledges" side by side, "The Tramping Travelogues", the front-page report of a Training College Social and avery bad report of a month-old debate. (See "Smad", Vol. VII. No. 18 Columns 1 & 2 headed "Scathing Criticism' We are attacked".)