Salient. Special Salient Issue. Careers Information Week. 1961
The profitable creation of a market must be, and always will be, the raison d'être of a business. Fundamentally, the entire marketing operation is based on research. It is a process of gathering facts and making decisions. Marketing is concerned with facts about potential markets, competitors, distribution, packaging, advertising appeals and media, sales quotas and sales promotions.
Lever's recruit graduates from the Arts, Law and Commerce faculties for careers in Advertising, Sales Management, Market Research and Product Development. A graduate is not employed for his specialised knowledge but because he should bring to the problems he will meet a training which will help him to break down a problem into its basic parts and to set them out in an intelligible pattern; the capacity to make a decision on what ought to be done; the power of language and the humility which will cause him to respect another man's ability and to learn from another's knowledge and experience. Marketing brings a man into contact with every side of the business, and this naturally trains him for advancement to top level positions.