The Advertising Campaign

Also in the next month each campus in the country should be invaded by a Winter Tournament poster advertising the fact that it's on here this year. Following that a national student newspaper supplement is planned for release some time after study break. The feature of all these various forms o fpublicity will be the tournament logo, a concept currently being conceived by the BNZ in association with us and their advertising agency.

Hopefully this logo will be incorporated with, or on, everything concerning tournament (e.g. posters, T-shirts, registration cards, etc) and people will automatically associate it with both our tournament and NZUSU as a body.

Clearly the approach being taken so far suggests that this year's tournament will be much more obvious to students than these events have been in the past, and it would be fair to say that with the intervention of the BNZ into this form of sponsorship a much more professional attitude to presentation is being made, and that in the long run this will be of benefit to students at large.