Poor Costing

This means the true value of the food sold has not been determined, and therefore some food has been selling at a loss. The classic example is the chicken which was losing the cafe 47c per piece sold. A lot of the blame for this lies with Gerry Berens, however, it is not all his fault The large companies which supply the cafe don't send invoices until the end of the month, and as they aren't legally obliged to inform their clients of price rises, these aren't discovered until the invoices arrive. Until you know what things cost you, you can't do adequate costing. Somehow this has to be rectified; it means making sure the foods cost is ascertained when it is delivered.