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Salient. Victoria University Student Newspaper. Volume 39, Number 16, July 12, 1976.

Consumer Rip~off Prevented

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Consumer Rip~off Prevented

Variation Shoprite Self-Help Wardells Woods 4 Square Woolworths in Price Butter 44 43 43 44 44 43 1 Baked Beans 450g 36 40 40 45 47 40 9 Honey Puffs 227g 44 51 51 54 56 49 12 Mueslie 61 69 69 71 74 56 18 Vicks Cough Mixture, 170ml 1.10 1.45 1.19 1.29 1.35 1.17 35 Coffee Greggs 200g 2.12 1.98 2.16 2.29 2.38 2.12 40 Cheese, Tasty 300g 53 59 59 56 59 59 6 Disprin 24 tabs 31 46 46 44 46 36 15 Coca Cola 34 42 42 42 42 32 10 Leed 34 42 42 42 40 34 8 Refresh 22 22 22 24 26 20 6 Sunlight Dish Liquid 68 67 71 75 75 65 10 Eggs Size 6 88 89 89 89 89 89 1 White Flour 45 47 47 47 49 45 4 Gladwrap. 100ft 67 74 79 72 76 72 12 Honey, 1 lb 62 62 62 68 64 66 6 Light Bulbs 60w 37 45 45 45 50 40 13 Marmite 227g 55 58 56 66 65 55 11 Mil 140g 75 73 73 89 89 69 20 Maggi Soup Packets 14 15 15 15 17 17 15 3 Marmalade, 45g jar 62 72 71 69 71 65 10 Peaches, 820g tin 61 71 69 77 75 62 16 White Pepper, 50g 28 37 36 36 38 36 10 Beta Peanut Butter, 340g 72 97 97 99 1.01 80 29 Rice, Sun white short grain 38 46 46 34 46 38 12 lodised Salt, 1½lb 28 35 31 33 35 31 7 Tinned Spagetti, 450g 36 34 41 39 45 36 11 Sugar 1.5K 67 69 69 69 69 65 4 Choysa Tea, 250g 57 59 59 65 65 57 8 Colgate Toothpaste, 110g 56 56 56 64 63 51 13 Toilet Paper, Purex 21 27 26 26 26 23 6 Frozen Mixed Veges, 750g 73 74 84 75 77 82 11 Persil Washing Powder 1.1K 83 80 80 92 89 74 18 Apple & Orange Juice 1.25L 67 74 73 82 86 64 22 TOTAL $19.41 21.18 21.24 22.06 22.67 19.78 $3.26

Note:
1.These are the prices of 6 shops in the Wellington area on JULY 1st.
2.Unless a brand is specified, the price of the cheapest brand was taken.
3.Only one store in each chain was visited. There may be variation in price within stores within a chain.

Shoprite

They are cheap. They stock the cheapest brands which are not always the best.

Drawing of dolls at a tea party

They are often out of stock of the basics. They do not have a great variety of goods. Everything is clearly priced.

Woods For Goods

They are dear. A lot of their stock is upriced. Often their specials are still dearer than anywhere else in town!

Four Square

Too dear

Woolworths

They are cheap Everything is clearly priced. You have a great variety of goods of choose from. Their specials are specials.

Buying a bundle of groceries in one of the dearer stores is going to cost you about 16% more than if you bought them at one of the cheaper stores.

Although Shoprite appears to be marginally cheaper than Woolworths, Woolworths has a greater variety and you are more likely to get what you want.

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