Woolworths

They are cheap Everything is clearly priced. You have a great variety of goods of choose from. Their specials are specials.

Buying a bundle of groceries in one of the dearer stores is going to cost you about 16% more than if you bought them at one of the cheaper stores.

Although Shoprite appears to be marginally cheaper than Woolworths, Woolworths has a greater variety and you are more likely to get what you want.