Salient. Victoria University Student Newspaper. Volume 37, Number 2. 13th March 1974
Racial Stereotyping
Racial Stereotyping
Dear Roger,
You obviously don't watch TV. In your article on racial stereotypes you missed the most blatant example around. I refer to the Lemon and Paeroa advertisement. Trendy young whites guzzle Lemon and Paeroa and eat hangi kai. The latter is provided by overalled Maoris who appear to be too busy to do any of the eating. The advertising industry's message is obvious: happiness is Lemon and Paeroa, having workers at your party and being white.
Don Carson