Competition and risk.

Companies known to be involved in heavy competition and which encourage open competition for excellence among staff members are held by business student to be desirable as employers. Jobs which offer a high salary, but which carry the risk of failure are also valued, an understandable attitude for young graduates whose family and financial responsibility are light enough to permit risk-taking early in a career. Job security is held to be less important than pay. A substantial number of students say that they would avoid companies whose policies require continual improvement in performance as a condition of employment. The inference is that if a person's performance is maintained at a high level, this should be adequate effort to provide an equitable return to the employer. Overall, business graduates prefer jobs which give challenge and they are apparently willing to tolerate a reasonable risk of failure if the rewards are substantial.