Rothmans Sexist as well as Racist

It is interesting to note that although the Students' Association Exec. has banned the sale of Rothman's cigarettes in the Union on the grounds that this would imply support of racism, it has implied support of sexism by allowing representatives of this company to distribute samples of a new cigarette, Belvedere, that "separates the men from the girls". One of the men distributing the samples refused to give one to a woman who asked for it, because, he said, they were "for men only", and she should smoke Topaz. Both of these brands are manufactured by Rothmans but have totally contradictory advertising campaigns. Topaz is aimed at the new "liberated" woman, and as a specifically woman's cigarette claims to be a step towards equality — yet another attempt to pervert the rising feminist consciousness for commercial ends. The Belvedere campaign, on the other hand, is cashing in on the reaction to feminism — "Belvedere ... is for men and men only. Let's keep it that way". The obvious contrast between these two campaigns shows up the blatant hypocrisy of the manufacturers. The Students' Association should dissociate itself from sexist advertising of this kind.