Advantages of More Frequent Publication

In what ways could weekly publication—given the maintenance of standards, no marked increase in costs and so on—be regarded as more desirable than fortnightly publication? There are three reasons, it seems to me, but they do overlap. The first, in my order of priorities, is that one has more pages overall (as opposed to per issue) to play around with. More pages because, while advertising revenue per issue falls, total revenue is greater. The second is that the newspaper can (rather than will) be more topical. The third is that, through being published more frequently, the student paper can further accelerate the growth of a feeling of community on campus—this is, of course, one of the student newspaper's most significant functions.

These advantages of weekly over fortnightly publication are worth looking at in slightly greater depth since there are small caveats in each case: