Salient: Victoria University Students' Paper. Vol. 30, No. 8. 1967.
New Zeanland Universities 65th Annual Ester Tournament
Box 9070 Wellington
This is the letterhead the company used to send to advertisers. Part of the text of the invoice cum ratification of space order read: "We have pleasure in confirming our telephone conversation in which you were kind enough to sponsor an advertisement in the above journal.
"Your kindness in advertising is appreciated and students and their families will be asked to give you their support whenever possible."
Auckland book said he "was under the impression most copies of the handbook would be distributed in the Wellington area. I wouldn't have advertised if I had known it was an Auckland publication," he said.
An advertising agency executive told Salient "many Wellington firms who took space in the Auckland handbook were wasting their money." It has been estimated only about 200 Victoria students went to Tournament in Auckland last year.
An analysts revealed 121/2 said.
It has been estimated the company may have made a profit of up to Ȋ4500 on the Easter Tournament handbook. Estimates were based on advertising rates and past printing costs. Generous al-lwance was made for expenses involved in selling the advertising.
It appears the company is using what public goodwill students have to make an excessive profit for themselves. Firms are being misled into thinking they are helping students.