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Salient. An Organ of Student Opinion at Victoria University, Wellington N.Z. Vol. 22, No. 4. April 27, 1959
O'Brien Replies
O'Brien Replies
I would like to make a few comments on Mr Jones's articles. First of all, I offer him my sincere congratulations on the solution of a problem that has taxed the intellects of many eminent psychologists during the past 40 years, namely, "The Psychology of Advertising."
I am aware of my limitations in the advertising field and that is why I have listened to suggestions from both professional and amateur sources (even from Mr Jones!). But a few facts:
| (1) | The question has been discussed by both Extrav. committee and Exec. who have seen fit to maintain the status quo. |
| (2) | Extrav. has been making a profit since the early 'fifties, and last year's profit was £2000, the first time a four-figure profit has been shown. |
| (3) | The budget is the same as last year's. |
| (4) | I have not taken advice from a member of an advertising agency. |
| (5) | All media available in Wellington are being utilized. |
| (6) | I am not opposed to well-organised, high-quality "stunts" as a supplement to formal advertising. |
Two final comments: It is high time students stopped thinking in terms of "something for nothing" and decided to pay for high-class professional services at standard rates.
Perhaps Mr Jones should emigrate to the U.S.A., where his true worth will be recognised.