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Salient. An Organ of Student Opinion at Victoria University College, Wellington N.Z. Vol. 21, No. 7. June 11, 1958

Images

Images

Technically at any rate, what could be done for cigarettes and automobiles could also be done for politicians. In America the subliminal technicians will be cunningly identifying Dulles with Abe Lincoln, Eisenhower with Jefferson, and Faubus with Franklin Roosevelt. How rapidly will our own politicians respond to this new weapon? Speaking as a New Zealander who has devoted some thought to our national character I recommend the following images for New Zealand politicians. When television comes, no election candidate could fail if he subliminally projected these images immediately following a close-up of his face looking sincerely at the electorate. They would be useful both "asso-ciationally" and "subliminally."