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Salient. An Organ of Student Opinion at Victoria University College, Wellington N.Z. Vol. 21, No. 7. June 11, 1958

The Ridiculous

The Ridiculous

Advertisers knowingly exploit these trends. On the semi-pathological level there is the case of the nauseating Liberace. His T.V. sponsors utilise all the trappings of Oedipus symbolism in selling to women past the child-bearing age (where most of his following is concentrated).

The "psychiatrists" who trollop their clinical knowledge to the hucksters are not alone in this whole disgraceful trend; a great body of other professional men is equally guilty. More and more social scientists are doing the same, and there is nothing seedy about these men's qualifications. Included among them are men best in their fields. Some of Harvard's and Chicago's leading social anthropologists, sociologists, and research psychologists are listed in "A Directory of Social Scientists Interested in Motivational Research". It contains names and facts about 150 available "social scientists" mainly on college campuses. Price 25 dollars. As this trend gains momentum, pure research will disappear and in America these faculties will become mere appendages of Madison Avenue.