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Salient. An Organ of Student Opinion at Victoria College, Wellington, N.Z. Vol. 14, No. 12. September 20, 1951

Buchman: Salesman

Buchman: Salesman

But once again Buchman met irony. For the rest of the world remained unguided. The result was war, and Frank Buchman could only return to America to try, desperately, to keep war from her shores. He failed . . . for the unguided Japanese struck at Pearl Harbour.

Lesser men might have been broken, but not Buchman. By now his mission was clear: it was to sell spiritual uplift to the masses, and though the demand had changed, it was still there. In wartime, it just happened to be called "National Morale." So he and his followers started in to sell their goods in the wartime package. And once again their success was astounding ... so much so that by 1945, they were being called "The Shock Troops of Democracy."

This was the real birth of Moral Rearmament, and Buchman was soon travelling once more with his message: we must again bless the force which so wonderfully provides him with money so that he can take his mission where he sees the need.

When Aldous Huxley wrote his famous "Brave New World" he saw the tremendous effect which one man, Henry Ford, had had on our civilisation.