Salient. An Organ of Student Opinion at Victoria College, Wellington, N.Z. Vol. 1, No. 2. March 16, 1938
"Has 2ZB got a conscious policy?"
"All the commercial stations have a conscious policy. Ours is a more difficult one to put into operation than most people imagine. The broad basis of that policy is that programmes shall be simple and humanitarian. Due regard is paid all the time to the human factor in the listening audience. It is probably far from the ideal, but it is always progressing towards it.