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Salient. An Organ of Student Opinion at Victoria College, Wellington, N.Z. Vol 1, No. 1. March 9, 1938

[introduction]

Foreword: Film reviews are intended this year to take their place as a regular ingredient. The inter-relation of cinema and society is so inclusive that it is almost entirely overlooked. Generally it is thought of (if at all) under the head of Entertainment. which means the titillation of jaded senses by brainless coquettes like Joan Crawford or by vulgar ape-men like Clark Gable (who played Parnell without his heard lest it should mar his manly looks).

It is high time that genuine and fearless film criticism became the function of a university paper. What we read in the commercial press is almost always the reprint of blurbs sent in by the makers of the films themselves! Each company is given a free hand to boost its own goods—provided it pays the newspaper proprietors advertising money. And the review space given is directly proportional to the amount of advertising. No wonder every third-class film is hailed as an outstanding masterpiece.

It is hoped in the next issue to publish an article discussing the cinema as an art form and stating a few critical canons.