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The New Zealand Railways Magazine, Volume 15, Issue 3 (June 1, 1940)

Effective Cinema Publicity

Effective Cinema Publicity.

Cinema publicity is growing in favour the world over. Here at Home, we have just witnessed the release of a fine film production styled “Carrying On,” devoted to a review of the part which railways have played since the beginning of the war and how the growing effort of the nation is being served. The film was shot in different parts of the country: locomotives and trains, men, women and children, merchandise, guns and foodstuffs form the “stars.” The story opens towards the end of August last, when thousands of holiday-makers were being handled by the railways, while behind the scenes the transport officials were perfecting their plans for any emergency. Then, evacuation scenes are pictured, with 3,000,000 people being carried to places of safety in the biggest mass movement ever attempted. At midnight on September 1st, the Government took over the railways, and we are shown war work in progress. Carriages and premises were blacked out; trained A.R.P. personnel took up their stations; armed guards appeared at strategic points; the rapid movement of troops, guns, tanks and munitions commenced; reinforced concrete control rooms were completed for use in emergency; over six miles of passenger carriages were converted into ambulance and casualty trains; and hundreds of special trains were provided at short notice, carrying the machinery and man-power of our fighting forces. The film gives us shots of every phase of war-time railway activity, and apart from its propaganda value provides an invaluable record for posterity of the magnificent effort of one and all associated with the Home railways war machine.