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The New Zealand Railways Magazine, Volume 12, Issue 5 (August 2, 1937)

Railway Commercial Methods

Railway Commercial Methods.

In England, regulation of road transport by degrees has been installed, while the railroads themselves are engaging in this form of movement. One striking result of the changed conditions brought about by the development of the road motor is the modification which has been necessary in railway commercial practice. As is pointed out in a report prepared by Mr. Ashton Davies, chief commercial manager of the L.M. & S. Railway, for submission to the International Railway Congress in Paris, it is recognised that railways must maintain the closest possible contact with traders and potential passengers to ascertain, and be in a position to meet, as far as practicable, all their transport needs. To assist in achieving this objective, many railways have strengthened their commercial sections. On the L.M. & S., the chief commercial manager is responsible for the sales effort and results accruing therefrom for all descriptions of transport. He is, therefore, in effect, the company's public relations officer in a wide conception of the term, and holds the responsibility for ascertaining the requirements of the public and of traders, and of meeting such ascertained requirements in every possible way. Thus, the chief commercial manager decides what is necessary to secure the business, and the operating and technical officers cooperate with him in carrying the arrangements into effect.

S.S. “St. Patrick,” in G.W.R. Fishguard-Rosslare Service.

S.S. “St. Patrick,” in G.W.R. Fishguard-Rosslare Service.