Travel Savings Cards.

We live in an age of scientific salesmanship, and in the railway world salesmanship has its place just as in the case of an ordinary retail business. An interesting sales idea now being developed by the Home railways takes the form of a ticket savings-card scheme. Travel savings cards are issued to the public free of charge on application at the stations. On each card, space is provided for twenty ordinary sixpenny postage stamps, which may be purchased in the ordinary way from any Post Office. The booking-clerk records the name of the holder at the time the card is issued, and the station's name is stamped on the back of the card itself. When fully stamped, each card represents a face value of ten shillings, and is accepted at the usual booking-office, either in full or part payment for whatever ticket the passenger requires, any shortage in the fare being adjusted by cash payment at the same time. By arrangement with the Post Office, the face value of the stamped cards is subsequently credited to the railways.