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The New Zealand Railways Magazine, Volume 9, Issue 12 (March 1, 1935)


An old Wellington identity, full of years but still devoted to his pipe, when asked which smoke of the day he preferred, replied with a smile, “I have no preference. To me all smokes are equally good. Why, I often wake in the night and have a whiff! Bad habit? Ha! ha! So it is. But like some other bad habits it's very enjoyable! I used to smoke ordinary plug, but for years past I've been smoking Cut Plug No. 10 (Bullshead) and I find I not only get more enjoyment out of it but can smoke it with absolute impunity, and that makes all the difference. There are other toasted brands, but I don't want anything better than Cut Plug No. 10.” “The other toasted brands” referred to are Navy Cut No. 3 (Bulldog), Cavendish, Riverhead Gold and Desert Gold. All are of superfine quality and all are quite harmless. “Toasted” is imitated, but never equalled, or even approached. It's inimitable! And year after year the demand increases. There's no finer, purer, or better tobacco manufactured. It's on sale everywhere.*

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