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The New Zealand Railways Magazine, Volume 9, Issue 1 (April 2, 1934.)

[section]

Anyone travelling through N.Z. at present and seeing the large number of pine plantations now being milled cannot fail to appreciate the potential value of the large pine forests established by N.Z. Perpetual Forests Ltd.

Sawmillers are finding that it costs less, and is much more profitable to mill plantations instead of natural forests, which are now mostly inaccessible.

The importation of foreign boxing timber has dropped considerably and the milling of Insignis Plantations has been responsible for this.

Very satisfactory returns are being received for trees planted without any thought of profit.*

“Tobacco absolutely free from nicotine?” writes Mr. Eugene Orme, an analytical chemist of note. “No, I'm afraid it's as hopeless to look for that as it is to discover the philosopher's stone or elixer of life. The nearest approach to tobacco of such purity–and it is a near approach—is made in New Zealand. I know, because when I was there for the big game fishing a year or two ago I found that ‘the tobacco of the country,’ as the Maori-landers call it, contains surprisingly little nicotine. The manufacturers toast it (having installed special machinery for the purpose), with the result that so much of the nicotine is eliminated that what remains is negligible. Both flavour and bouquet are delightful. No wonder this tobacco finds so much favour with smokers in ‘the Britain of the South.’ “Thus the testimony in favour of New Zealand toasted tobacco is always growing! The four brands are: Navy Cut No. 3 (Bulldog), Riverhead Gold, Cavendish, and Cut Plug No. 10 (Bulls-head). Smoke them as freely as you will, they are harmless-because they're toasted.*