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The New Zealand Railways Magazine, Volume 8, Issue 6 (October 2, 1933)

“Land Cruising” Popular

“Land Cruising” Popular.

Selling summer rail transport to the holiday-maker is an innovation in Britain, styled “Land Cruising.” The London and North Eastern was the pioneer of this attraction, and the first “Land Cruise” was launched on June 17 last. A special train, consisting entirely of luxury cars, equipped for both day and night travel, set out during that month on a week's tour of 2,000 miles, through the choicest portions of scenic Britain. Passengers on this pioneer cruise were limited to sixty. Each was allotted a numbered and reserved seat in the restaurant car, and an page 18 exclusive bedroom in the sleeping-car. A smoking room, writing room, shower baths, hairdressing saloon, and ladies’ retiring room, were among the amenities provided.

King's Cross Station, London, formed the jumping-off point, and the cruise embraced visits to Edinburgh, Aberdeen, Lossiemouth—birthplace of Ramsay Mac-Donald—beautiful Loch Lomond, the Scott Country, the English Lake District, the picturesque Yorkshire coast, and ancient cities like York, Ely, Lincoln and Cambridge; £20 was the inclusive charge for this wonderful “Land Cruise,” this covering everything from boarding the train at King's Cross to stepping off again in London on the return. Motor and steamship trips, gala dances, the services of experienced guides, motor coach outings, and all meals and sleeping accommodation on the train, were thrown in for the one inclusive charge. Land Cruising” through Britain is one of the most popular railway innovations that have ever been devised.