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The New Zealand Railways Magazine, Volume 7, Issue 5 (September 1, 1932)

£1,000 a Day in Advertising

£1,000 a Day in Advertising.

The London and North-Eastern Railway Company has faith in advertising.

Mr. Thomas Hornsby, General Manager, said that his company spent £1,000 every day of the year on advertising. This year nearly 200,000 posters of 90 varieties, covering a total area of 280,000,000 square inches of colour, had been produced. To advertise North-Eastern holiday resorts alone, three thousand advertisements, covering 5,500 inches, were inserted in ninety-four newspapers.