The New Zealand Railways Magazine, Volume 7, Issue 3 (July 1, 1932)
Voluntary Business-getting
Voluntary Business-getting.
As an example of this, while the writer was standing recently in a Cologne street, admiring an attractive German railway poster, a well-dressed civilian approached, and after taking off his hat and apologising for the intrusion, began, in excellent English, to dilate upon the excellence of the particular railway service referred to in the advertisement. It turned out the man was a railway guard off duty, and the incident came as a striking object-lesson in the art of voluntary traffic solicitation.