The Value of Publicity.

Speaking at the annual general meeting of the Travel Association of Great Britain and Ireland, the Prince of Wales incidentally observed: “Seventy years ago, Delane, the great editor of The Times, said: ‘My business is publicity.’ Let us remember that phrase. It recalls to my mind another, a somewhat lighter quotation I once heard, adapted from an old rhyme: ‘Early to bed and early to rise, but you'll soon be bust if you don't advertise.’ (Laughter.) These words, I feel, are very true at this moment. There is undoubtedly—and I have said it before—a great deal more that we in this country could do in the way of advertising; but our publicity at the same time must be rationalised, as they say in industry. It must be organised on broad, co-operative and economical lines, as the Travel Association is doing. By supporting the Travel Association you are doing a service to our country and to your own business, and I look forward to the day when, as an association and as a nation, we shall be well repaid for the thought, labour, skill, and courage which have gone to the making of such a useful and practical organisation.”

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