Other formats

    TEI XML file   ePub eBook file  

Connect

    mail icontwitter iconBlogspot iconrss icon

The New Zealand Railways Magazine, Volume 6, Issue 8 (April 1, 1932.)

Department's Advertising Services

Department's Advertising Services.

The Railway Department offers a wide field of selection for advertisers, and with the resources it has at its command, can meet any class of outdoor advertising required by any business.

Rail And Roadway Near Wellington. Example of a painted road and railside sign.

Rail And Roadway Near Wellington.
Example of a painted road and railside sign.

The standard forms offered are as follow:—

Painted hoardings.
Poster hoardings.
Station posters or painted signs.
Roadside (or Highway) signs.
Fences, bridges, and appropriate spaces.
Panels in Railway carriages.
Signs in Railway buses.
Metal plates at stations.
Signs in refreshment rooms.

By no other single means can an advertiser keep his pictorial message before so many people at so low a cost as by outdoor advertising. As an example of this, take a New Zealand Railways hoarding in one of the main centres, where traffic is greatest, and compare its cost, and the extent and duration of its appeal, with any other form of advertising. One of the large 10ft. by 20ft. hoardings can be artistically designed, painted in any colours desired, and maintained in good order for a whole year at a cost to the advertiser of from £27 to £34, according to the number taken. This hoarding advertisement is “working” every day of the year, and the cost is only from 10/- to 13/- per week. For cheapness this compares very favourably with other forms of advertising.

Recently one of the largest department stores in New Zealand put outdoor advertising to a very severe test. The advertising manager of this firm made use of a small number of 10ft. by 20ft. poster hoardings to advertise a special line of goods which he strictly refrained from advertising in any other way. The entire consignment was sold out in a few weeks. This result greatly surprised the advertiser, who had been prepared to accept as satisfactory such results in three months—the period for which he had rented the hoardings. The advertising costs of moving the stocks in question page 44 by means of a few posters was infinitesimal as compared with what the cost by other methods would have been. Needless to say this firm now believes in outdoor advertising.