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The New Zealand Railways Magazine, Volume 5, Issue 9 (April 1, 1931)

Millions in Smoke

Millions in Smoke.

Certain economists in Britain are trying to insert reservations in the gospel of thrift. Mr. McKenna, banker, is against the thrift that amounts to underconsumption. But where does thrift end, and where does under-consumption begin? How would one draw the dividing line? If a car-owner economises in its use, at what point does he cease to be thrifty and become an under-consumer? To fix an under-consumption line in benzine or in tobacco would be difficult or impossible.