The New Zealand Railways Magazine, Volume 5, Issue 9 (April 1, 1931)
When business is harder to get than normally, no forward-thinking business executive would consider weakening his sales force. At such times greater sales effort is needed. It must be recognised that the advertising pound has a harder job to do, that it must do more work to accomplish the same result. However, the facts are that more intensive effort, applied when many competitors are shortening sail to “ride out” the depression, turns a difficult situation to advantage. Gains made in the face of adverse business conditions, even at a temporary sacrifice in profits, establish the basis for tremendous future returns.
One of Australia's Locomotive Giants.
“Mountain” type 4–8–2 locomotive in service on the S outh Australian Railways. The following are the chief particulars of the locomotive: Cylinders, dia. 26ins., 28ins. stroke; wheels, dia. 5ft. 3ins.; total wheel base (engine), 39ft. 2ins.; superheater 835 sq. ft.; grate area 66 sq. ft.; boiler pressure 200 lbs. per sq. in.; tractive force at 85 per cent, boiler pressure, 51,000 lbs.; total heating surface 3,609 sq. ft.; total weight in working order 218 tons 15 cwt. 2 qrs.; tank capacity of tender 8,000 gals.; coal capacity 12 tons.
In most highly successful organisations, it is a fixed policy to exert the greatest efforts towards increasing business during-such periods when many concerns feel satisfied to hold their own, or even to accept a less powerful position.
Exchange Of Photographs.
Mr. A. D. McDonald, a locomotive fireman; employed on the New South Wales Railways, is desirous of making reciprocal exchanges (with a member of the New Zealand Railways service) of photographs depicting scenes and rolling-stock on the New Zealand Railways.
Interested readers may obtain further particulars from Mr. A. D. McDonald, New South. Wales Railways, Merrylands West, New South Wales, Australia.