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The New Zealand Railways Magazine, Volume 5, Issue 5 (September 1, 1930)

Value of Personal Contact

Value of Personal Contact.

Advantage should be taken of every possible opportunity to cultivate the cordial goodwill of all shippers and receivers and travellers in the surrounding community. This best can be accomplished by personal contacts. Therefore, a part of each working day should be devoted to calling upon shippers and receivers and prospective travellers to offer our service in solving their transportation problems and in the movement of their freight business or in handling their travel requirements. Better understanding and relationships undoubtedly result from visits to and personal contacts with shippers and receivers.

The agent should keep in contact with shippers and receivers on the lines of our competitors so that they may see from our courteous and efficient attention that the railroad offers something attractive in the way of high-class service.

Industries served by private sidings from our rails should be looked after to ensure that their transportation requirements are fully met and that everything is so satisfactory that they will desire all their traffic to move in such a way as will be most profitable. Special attention should be devoted to those who seem disposed to use competing roads.