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The New Zealand Railways Magazine, Volume 4, Issue 4 (August 1, 1929)

Advertootlers and Advertiddlers

Advertootlers and Advertiddlers.

The art of spreading the gospel of gold-getting is applied to innumerable commodities, from the ferro-concrete tooth-pick to the panoramic pretensions of whole slabs of Mother Earth; but advertisers themselves can, broadly and loudly, be divided into two classes, i.e., the Advertootler and the Advertiddler.

The Advertootler puts the printed word across in no uncertain type; he advances in double column, sends up “flares,” and slings over ink bombs continually. His slogan is “spare the cash and crash the splash.”

On the other hand, the Advertiddler tiddles timidly with his munitions. He is no advertising astronomer; he possesses no appreciation of the wonders of “space.” His motto is “An inch at a time saves nine,” forgetting the truism that “An advert, a day keeps the bailiff away.”

Perhaps an ad-verse or two from the pen of Allfired Noise, the Bard of Rave-on, might throw some lightning on the subject of “space.” Let her go—allegretto!