A Slogan That Pays.

In spite of the fact that the world seems divided upon the idea of whether use of coined epigrammatic phrases to sell merchandise is or is not valuable, “Eat more fruit” has effected a radical change in British fruit markets. It cost the Fruit Traders' Federation about £40,000 to say “Eat More Fruit” to the British public last year, but the publicity was worth while, as £2,000,000 more was spent on fruit than in 1925, when the buying amounted to about £30,000,000. Meaningless phrases have no value, but this slogan with good health at a background bored into the minds of many and prompted action to buy and eat more fruit.