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The New Zealand Railways Magazine, Volume 1, Issue 3 (July 24, 1926)

Public Relations

Public Relations.

Railway officers feel a deep responsibility to an enlightened public opinion (says W. W. Atterbury, President Pennsylvania Railroad System). They feel that they are trustees for vast interests. It puts life, spirit and enthusiasm into the men in charge of the affairs of railroads. They have a high regard for the welfare of that great army of employees devoting their lives to the railroad servics. Their responsibility is great, and when that responsibility is exercised with a knowledge that its discharge in a spirit of fidelity to all interests will be encouraged and supported by Government and Public, the possibilities of continued and substantial progress are increased beyond estimate. The foregoing is fundamental. Upon such foundations we can build a railroad structure upon which the public can rely. All also is detail.