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The New Zealand Railways Magazine, Volume 1, Issue 2 (June, 1926)

Advertising

Advertising.

Business Agents were continually having the matter of additional advertising by the Department put up to them. Attention was drawn to the standing advertisements which some of our competitors had in the newspapers. It was contended that if it had paid these people to advertise so freely it would pay the Department; fuller advertisement of fares and wider use of the screens were methods advocated.

“Red Cap” porters, said Mr. Welsh, had been a decided success at Auckland. They were much appreciated in Wellington. It was suggested that they could be employed with advantage at Christchurch, Dunedin, New Plymouth and Frankton. Mr. Mouat explained that the volume of traffic determined the possibility of providing sufficient employment.