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The New Zealand Railways Magazine, Volume 1, Issue 2 (June, 1926)

Regaining Lost Traffic

Regaining Lost Traffic.

The general opinion was expressed that service was of more moment than fares, and in cases where we had been able to obtain traffic on account of extremely low fares—as in the case of workers’ tickets—it was a moot point whether our fares were not rather below the point at which they could be considered remunerative. A Shuttle service was suggested between Suburban stations by rail motor between the hours of say 10 a.m. and 4 p.m. at reduced fares. A suggestion was also made that a reduction in return tickets might induce passengers to travel both ways by rail where at the present time they travel one way by road.