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The Cyclopedia of New Zealand [Auckland Provincial District]

Crocker, Benjamin

Crocker, Benjamin, Boot Manufacturer, 258 Queen Street, Auckland. Established in 1869. Bankers, Union Bank of Australasia. Mr. Crocker, who is a native of England, arrived in New Zealand in 1863, by the ship “Silver Eagle,” from London. Having made himself fully acquainted with all local requirements by employment in the trade, he determined, in 1869, to start in business on his own account, and opened in Victoria Street. There he conducted a flourishing business for twenty-five years, and gave the fullest satisfaction to all his customers. This he still continues to do in Queen Street, where he occupies a fine open front shop, with plate glass windows, in which he displays the newest and most fashionable styles. Mr. Crocker's stock is always replenished by direct importations, in addition to his own manufactures, and the fact that he caters for all classes has enabled him to withstand for over thirty years the many vicissitudes which beset business in the colony. The floorage space of Mr. Crocker's premises extends to 1332 square feet, and the building is of brick, two stories in height. The business is purely a local one, and as the proprietor does a strictly cash trade, he is able to give great advantages to his customers, as he makes a large turnover, and is satisfied with reasonable profits. A notable feature in the firm's methods is its endeavour to keep all new material up-to-date, and old stock is periodically cleared by clearance sales.