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The Cyclopedia of New Zealand [Wellington Provincial District]

Crease, E. H., and Son

Crease, E. H., and Son (Frederick Charles Crease), Importers, Manufacturers, Packers and Bottlers of Coffees, Peppers, Spices, Essences, Peels, Oils, Sauces, Jellies, Indian Condiments and Baking Powder. Office and Warehouse, Old Custom-house Street. Factory, Victoria Street, Wellington. Telephone 146; P.O. Box 23. Bankers, Bank of New Zealand. Cable address: “Crease, Wellington.” Code, A, B.C. London agent, Mr. Joseph Corpe, Ealing, W.C. Private residence, Boulcott Street. This extensive business was founded in 1867 by the late Mr. E. H Crease necessarily in a comparatively small way. The business thus begun, has grown and developed until it has attained very large proportions. For over twenty years the late Mr. Crease took an active share in the management of this colonial industry, and from time to time the manufacture of additional lines was being added to the expanding concern. Since that gentleman's death in 1890, Mr. F. C. Crease who was for some time in mercantile life in Sydney, but gained his experience mostly in his father's business, has been the sole proprietor. The office and warehouse in Old Customhouse Street is in a two-story wooden building containing over seven thousand square feet of floor space. The sample-room contains a truly wonderful display of the immense variety of goods manufactured or imported by the firm. The get-up of the packages, which vary from a quarter of a pound to any size required, is in every respect admirable, a good variety of designs being included. The factory is a two-story wooden building containing a slightly larger superficial area than the warehouse. A water-motor of eight horse power drives the machinery, which includes the latest appliances for roasting, grinding, mixing, sifting and preparing the numerous articles turned out of this establishment. Messrs. Crease and Son employ about twenty skilled hands in connection with the manufacturing, packing, labelling, receiving and delivery departments of their large trade, about £100 per month being paid away by the firm in wages. As importers Messrs. Crease and Son have regular shipments of all goods in which they deal, and their supplies are drawn from the best markets of the world, business connections having been established by the firm for this purpose in many lands. At an early stage in the history of the business, Mr. Crease realized the necessity of securing regular supplies of the raw materials used at his works, of the purest and best qualities in each variety, and in such quantities as should place the firm in a position to command the New Zealand market. For many years past the coffees, spices, baking powders and other goods have enjoyed a first-class reputation, the name of the firm being a sufficient guarantee for the purity of the articles. Messrs. Crease and Son's trade mark is the letter C in a diamond; they have many brands for their commodities, the leading ones being the Duke of Wellington and Al Brands. The business of the firm is co-extensive with the Colony—three travellers being engaged in interviewing the customers, among whom are included the leading merchants, storekeepers and grocers in the cities and towns of New Zealand. Messrs. Crease and Son are patentees for milk and meat preservatives, including an excellent powder which has proved effective in keeping butter.