The Spike: or, Victoria University College Review, June 1924
The D.I.C. for Quality +Low Prices=Economy That is the only logical solution of the clothing problem for men. In these days of unstable market conditions it pays any man (or woman) to patronise the store that sells "Quality" wares at such prices that economies can be effected. That store is the D.I.C.-sometimes known as "The House for Quality." That is the house whereat you should buy your needs-anything from Shoes to Hats-all man needs to wear. "Top-hole" quality at money-saving prices. THE D.…