How indeed? Or even choose a career until he has some practical experience of what it involves. How can a man say with certainty, "This is for me", until he knows what it is all about?

When a man decides on Lever Brothers (N.Z.) Ltd. he does not choose a career: he chooses a wide area in which to find it. This Company's training scheme allows a man to change direction as experience sharpens or develops his ambition.

But the aim is specific. It is to develop men to the status of professionals in the art of management, men who can move easily from one particular sphere of activity to another with complete confidence in their ability to succeed. In short, they will be professional managers.

Broadly speaking, the career opportunities fall into three categorices—technical, marketing and commercial management.