Marketing Chair funds

An "international organisation" is to launch a campaign to raise funds to endow Victoria University with a Chair in Marketing.

This information was received from Professor G. Fogelberg, of the Department of Business Administration, by the July meeting of the University Council.

Victoria University will not participate in the campaign to raise funds; this will be undertaken entirely by the initiating body.

Professor Fogelberg pointed out that should sufficient funds be raised the university will be under no specific obligations to either the contributing companies or the initiating organisation.

The university will have complete freedom in the development of appropriate courses, research, and all academic matters," he said.

"Nevertheless," the Professor added, "it is hoped that the Professor of Marketing will seek to establish relationships with the business community and this, in turn, will generate systematic discussion and policy development in the field of business education."