Salient. An Organ of Student Opinion at Victoria University, Wellington N.Z. Vol. 22, No. 10. September 14, 1959
The pseudonyms of letter-writers are not the only things here that are afflicted with a deadly samenes. Every New Zealand city has its "Majestic," "Regent," "Roxy," "Plaza," "Embassy," "Princess," and "State" (does the popularity of the last have any unconscious political significance?) Wouldn't it be refreshing to find an honest man who would call his cinema " The Bug House"?
The cinemas might have the excuse that they are places where one can escape to a great extent from the harsh realities of ordinary life, and that a name redolent of luxury helps to foster the illusion.
The hotels can hardly have the same excuse, yet we constantly come across Railway Hotels, Grand Hotels, and hotels with pointless geographical names—Central, Western, Northern. English pubs rejoice in a great variety of names; a little more imagination here would be welcome.