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Salient. An Organ of Student Opinion at Victoria University, Wellington N.Z. Vol. 22, No. 4. April 27, 1959

O'Brien Replies

O'Brien Replies

I would like to make a few comments on Mr Jones's articles. First of all, I offer him my sincere congratulations on the solution of a problem that has taxed the intellects of many eminent psychologists during the past 40 years, namely, "The Psychology of Advertising."

I am aware of my limitations in the advertising field and that is why I have listened to suggestions from both professional and amateur sources (even from Mr Jones!). But a few facts:
(1)The question has been discussed by both Extrav. committee and Exec. who have seen fit to maintain the status quo.
(2)Extrav. has been making a profit since the early 'fifties, and last year's profit was £2000, the first time a four-figure profit has been shown.
(3)The budget is the same as last year's.
(4)I have not taken advice from a member of an advertising agency.
(5)All media available in Wellington are being utilized.
(6)I am not opposed to well-organised, high-quality "stunts" as a supplement to formal advertising.

Two final comments: It is high time students stopped thinking in terms of "something for nothing" and decided to pay for high-class professional services at standard rates.

Perhaps Mr Jones should emigrate to the U.S.A., where his true worth will be recognised.