Salient. An Organ of Student Opinion at Victoria University, Wellington N.Z. Vol. 22, No. 4. April 27, 1959
[Introduction]
Students! One hundred and twenty-three of you will be delighted to know that the £3/5/- Students' Association fee you paid this year is about to be spent.
"Well, fair enough," you say, "that's what It's for." But wait a minute. That tidy sum of money, £400 in all, will be spent on one item—the advertising of Extravaganza.
Yes, to advertise one generally well-known annual show around one relatively small town (Wellington and the Hutt Valley) is to take £400 of your money, and furthermore this sum has been allocated to a student who admits to knowing nothing at all about advertising.
Now I would point out at this stage that I am not blaming Mr P. O'Brien, the advertising officer concerned, for this blunder, but I am blaming those responsible for allocating this sum, And I Accuse them of Gross Negligence and Irresponsibility in finding it necessary to expend £400 for this purpose.
And having arrived at this sum they proceed to put it at the disposal of a man who admits to knowing nothing about advertising.
When I expressed shock at this situation Mr O'Brien pointed out quite reasonably that (a) Extrav. never made a profit until a similar sum was spent on advertising; (b) Extrav. is thus expected to make a profit this year and pay back more than £400; (c) the help of a student who is employed by an advertising agency has been enlisted; and (d) he, Mr O'Brien, knows nothing about advertising.