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Salient. An Organ of Student Opinion at Victoria College, Wellington, N.Z. Vol. 18, No. 2. March 18, 1954

Why V.U.C.?

Why V.U.C.?

If the curious should ask why a professor of psychology should be concerned with problems of technical assistance, the brief answer is that it is human beings who want to change their way of life, and in many cases are being forced to change their way of life. Unless experts keep in mind the fact that they are trying to change the behavior of persons, then plans are often technically perfect, but completely impractical. It is the Job of the social psychologist to see that the human factor is kept well in the forefront in the planning of every programmer designed to change social behavior.