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Salient. An Organ of Student Opinion at Victoria College, Wellington, N.Z. Vol. 15, No. 9. June 5, 1952

Modern Ads

Modern Ads.

The effect on the worker of mass production methods, and on the economic system of excessive advertising were deplored. Much modern advertising aimed to make the consumer fit the goods, creating ever-fresh wants to be satisfied by mass produced goods with a short sales life. More individualised production would reduce the industrial friction which necessarily followed when men were treated like machines. It should also result in many fields in goods of superior quality, which might be more expensive, but would not through advertising, be felt to need frequent replacement.

Multi-lingual conversations with Dutch settlers at the camp amateur cooking experiments community singing, and a treasure hunt organised by social convener Jo Harding provided plenty of relaxation for the group. The Rev. Father McKay was chaplain.