A Selling Product

Buchman is a great man. He is an even greater salesman. For he knows just what will appeal, and his Moral Rearmament has one major feature to sell it. It stresses the need to abandon false pride, to admit our faults, to break down the barriers of hatred and suspicion in this way. And, ladies and gentlemen, it works. It works between person and person: in families and in social groups. It works between union and employers. It works so well there that American businessmen praise this new Force which abandons materialism and at the same time increases their profits. But most of all, think what this spirit can mean in our international relationships. Just think how the present tension could be broken down of the nations would abandon false pride and admit their own faults, if they would truly cooperate. This would have been the most profound truth Frank Buchman ever uttered—if he had uttered it.