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Nelson Historical Society Journal, Volume 7, Issue 2, 2010

Vinings In The Motor Industry — Throughout The Decades

page 49

Vinings In The Motor Industry
Throughout The Decades

“It had all begun with a man who dreamed of broadening his horizons in search of a healthier and more independent lifestyle.”When William Graeme Vining boarded a ship bound for New Zealand in 1892, he had no idea where his road to a better life would lead him. William (or W.G. as he was known to his friends and family) had grown up as the youngest of ten children. His parents were James Tully Vining, a barrister and solicitor in London, and Emma Mayo, a devoted housewife and mother.

When W.G. left his London home he spent eight gruelling weeks battling constant sea sickness in rolling swells, unappetizing food and overwhelming homesickness. He was in search of a land with new and exciting opportunities, as he had been cursed by constant illness through his childhood and adolescent years. Settling on the shores of the Nelson region, W.G. set about expanding his horizons. He had foresight and knew exactly what he could do to earn a living, opening a small business in upper Trafalgar Street, premises today occupied by House of Ales (formerly Chez Eelco).

Outside of business hours, W.G. was the organist for the Nelson Cathedral and his musical background saw him inspire people by selling pianos. These were the equivalent of today’s stereos, as everybody needed one in their homes. He also imported and sold bicycles, as he thought that horses were temperamental and high maintenance, whereas bicycles were an easy and exciting form of transport.

page 50
W.G. Vining. Photo courtesy Vining family.

W.G. Vining. Photo courtesy Vining family.

W.G. married Miss Margaret Kebbell of Wellington in 1895, and they had two children together, a daughter, Vera, and a son, Phillip.

Before the turn of the century, W.G. became very interested in early forms of motorized transportation. In 1898 he found himself owning one of the first cars imported to New Zealand, a Benz, which had bicycle wheels with solid rubber tyres. Monitoring the progression and development of the early motor car, he saw a promising opportunity to take his place in the motor industry. Seeing that horses were a thing of the past, W.G. decided to provide the public with a modern means of transportation by changing his business to promote and sell the versatility of the motor car.

On March 26, 1906 W.G. set out to make history. Accompanied by three women, Mrs. Lucy Hunter-Brown, Mrs. W. Sutton and Mrs B. Humphries, he left Nelson to undertake the extremely difficult task of travelling to Christchurch in a motor car on unformed roads. The epic journey took six days in a 1906 10hp single cylinder Cadillac. Rain protec-tion consisted of only waterproofs, wraps and one umbrella! This trip was a daring venture which showed extreme confidence in his vehicle, especially with the three women aboard. W.G. and his passengers overcame sheer bluffs, major un-bridged rivers, rocky coastlines and rutted tracks, before eventually arriving safely in Christchurch. The motor car had won the battle against rugged, untamed terrain.

W.G. Vining and passengers on first car trip from Nelson to Christchurch.

W.G. Vining and passengers on first car trip from Nelson to Christchurch.

Photo courtesy Vining family.

page 51

In the early 1900s, with the increased popularity of the motor car, W.G. expanded his trade even further into the motor industry. He came under pressure to supply the people of Nelson with whatever cars were available. This high demand and a shortage of cars saw him decide to become a direct car importer. In 1908, needing larger premises, W.G. built a very large garage which covered31,500 square feet (2926.5 square metres). It was the largest garage in New Zealand at that time.

W.G. Vining’s garage. Photo courtesy Vining family.

W.G. Vining’s garage. Photo courtesy Vining family.

The new garage occupied a whole inner city block between Bridge and Hardy Streets, the area now known as Montgomery Car Park. W.G. established a car assembly factory to put together vehicles including Cadillacs, Maxwells, Beans, Haynes, Darracs and Unics, which were imported as bare chassis. By 1908 he was importing Model T Fords and he also owned Nelson’s first bus. He later obtained the franchises for Hudson, Essex, Chevrolet and Rover cars, which expanded his business dramatically.

W.G. Vining and first bus in Nelson. Photo courtesy Vining family.

W.G. Vining and first bus in Nelson. Photo courtesy Vining family.

W.G.’s son, Phillip, was driving cars by the age of ten and was keen to learn his father’s business. At fourteen he was working as a passenger car clerk, which required him to drive his father’s clients to Blenheim. On one expedition to Blenheim the brakes failed going down the Whangamoa hill. Phillip escaped the risk of running himself and his passengers off the side of the cliff by steering the vehicle hard against the side of a bank, letting the car slowly come to a stop without injuring anyone. Phillip page 52
Above and opposite: W.G. Vining’s garage where cars were assembled from bare chassis’. Photos courtesy Vining family.

Above and opposite: W.G. Vining’s garage where cars were assembled from bare chassis’. Photos courtesy Vining family.

worked his way up to become workshop manager, following in the footsteps of his father.

On September 30, 1927 W.G. felt it was time to close his business and go into retirement. He sold his garage to Les Montgomery, a close business associate, who transformed it into Montgomery’s Garage. Phillip was devastated by his father’s decision and, on October 1,1927, he and Charlie Scott, one of W.G’s clerical workers, started a business together. Phillip wanted to carry on his father’s legacy, so they decided to open a similar garage supplying vehicle maintenance and sales.

Phillip Vining. Photo courtesy Vining family.

Phillip Vining. Photo courtesy Vining family.

Under the name of Vining and Scott they moved their business into temporary premises on Bridge Street, known in those days as Bishop’s Garage. One month after moving in they felt the garage was unsatisfactory and moved page 53 W.G. Vining’s garage where cars were assembled from bare chassis’. again to a larger site with a Waimea(Rutherford) Street frontage.

In 1928 Phillip married Miss Hannah Taylor, an extremely talented Nelson pianist. Together they had two sons, Richard (Dick) born in 1929, and Peter born in 1932. Little did they know that these boys would grow to be inducted into the family business, much like their father.

Vining family group. From left: Phillip, Hannah, Dick and Peter Vining.

Vining family group. From left: Phillip, Hannah, Dick and Peter Vining.

Phillip and Charlie had entered into the business world at a difficult time, when the Great Depression and then the war years were upon them. Throughout the years of the Depression, while many businesses were forced to close, Vining and Scott managed to retain their business share, maintaining their monopoly in the Nelson motor vehicle industry.

page 54
Above and opposite: The Vining and Scott premises on Rutherford Street. Photo courtesy Vining family.

Above and opposite: The Vining and Scott premises on Rutherford Street. Photo courtesy Vining family.

Charlie Scott became very sick in 1938, so Phillip decided to purchase his shares in the business, but did not alter the company name.

Petrol rationing coupons. Photo courtesy Vining family.

Petrol rationing coupons. Photo courtesy Vining family.

In 1939, at the dawning of World War II, most of Vining and Scott’s hard working male staff members were called up for military duties. Luckily, because of his increasing age and the fact that his garage was considered a vital service business during war time, Phillip was not called up. During the war years, Vining and Scott noticeably become a family business. Phillip’s sons, Dick and Peter, were introduced into the trade at very early ages. They recall serving petrol from the pumps with one gallon measures, pumping up tyres and balancing petrol rationing coupons against their pump sales.

page 55

The Vining and Scott premises on Rutherford Street. Photo courtesy Vining family.

On October 18, 1948, W.G Vining passed away at the age of 83. His passing was not only a huge loss to the Vining family but also to the wider Nelson community. He had come to New Zealand in hope of achieving a better living environment and spreading his horizons. He had achieved this and had also established a better lifestyle for his son and grand- children.

Peter (left) and Dick Vining. Photo courtesy Vining family.

Peter (left) and Dick Vining. Photo courtesy Vining family.

In 1951 Dick purchased an interest in R.B. Win and Co., the agents for Jowett Javelin and Bradford Utilities. He managed this business successfully until1955, at which time it was sold to Henry Houston, a former employee of Vining and Scott. Dick then returned to his father’s business to take up the position of manager. His younger brother, Peter, entered the motor industry at Vining and page 56
Vining and Scott’s Nuffield tractor sales. Photo courtesy Vining family.

Vining and Scott’s Nuffield tractor sales. Photo courtesy Vining family.

Scott as an apprentice mechanic in 1951 and qualified in 1955. He then transferred to sales and administration, taking up a more responsible position in the selling and management of vehicles. Dick and Peter were appointed as directors of the company in 1958, continuing the third generation of Vinings in the Nelson motor industry.

Phillip had expanded the core business by developing a spare parts service, rental car service and a vehicle recovery service and in 1958 they entered into the Nuffield Tractor franchise. They opened a new sales yard on the opposite side of Rutherford Street and erected a workshop, providing the Nelson region with a used car, truck, tractor and rental car service. Over the next few years neighbouring properties were purchased, and eventually the entire block fronting on to Rutherford Street and Nile Street had been secured by Vining and Scott.

A fourth generation of Vinings became incorporated into the motor industry. Dick’s sons, Michael and Phillip, worked in sales, workshop reception and managerial positions, while Peter’s sons, Mark and Tony, were groomers, vehicle distributors, sales assistants and mechanics.

After much discussion, Dick and Peter decided to merge their business with the Bowater family, who were close business associates. They felt that this was a favourable page 57 business decision as times were changing. On July 4, 1980 the Bowaters agreed to buy the garage from Dick and Peter, but they still wanted them to operate their Vining vehicle finance company. This was to provide customers with readily available finance to purchase cars from the Bowater company. Dick and Peter continued to successfully run their finance company for another ten years, until they bowed out of the motor industry.

Four generations of Vinings had played key roles in the growth of the Nelson motor industry. It had all begun with a man who dreamed of broadening his horizons in search of a healthier and more independent lifestyle. Not only did he embrace the potential of the motor vehicle, but he also created a foundation upon which future generations of his family could build rewarding and sustainable lifestyles. When W.G. sailed from London to Nelson he had the determination and foresight to become a success in his adopted country. His entrepreneurship had guaranteed him and his family a prosperous future in New Zealand. As a lone pioneer from London he was remarkably successful, and has provided inspiration for future generations of his family.

Sources

Peter Kebbell Vining interview June 2, 2009

Peter Mark Vining interview June 14, 2009

Trail blazing motoring: The first car trip from Nelson to Christchurch. Vining, P. & Vining, R., 2001. Nelson Historical Society Journal 6(4) pp 45-49

Roads of yesterday: Whangamoa, Wakapuaka and Maungatapu. [Nelson, N.Z.]: P.V. & N.L.Wastney. Wastney, P.V. & Wastney, N.L., 1982