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Typo: A Monthly Newspaper and Literary Review, Volume 2

[trade dispatches]

We are sorry to see several new attempts to establish papers of the scrap-book stamp in the colony—sorry for the promoters as well as for the hapless readers. To the inexperienced publisher nothing seems easier than to make such a sheet a success. All the mental labor of producing original matter, and all the expense of paying for it, is avoided—he has only to reap the harvest of other men's brains and capital. But it never works out according to calculation. A score or more of such periodicals have been started in New Zealand, and have invariably failed. The reason is clear. The reading community requires a reasonable supply of solid nourishment, and its stomach turns at a weekly dose of literary hash.

page 29

Many of our trade contemporaries—very excellent papers too—are the property of supply houses, and naturally give prominence to the specialties in which the proprietors are interested. To prevent any misconception, we may state that Typo does not occupy this position. We have received offers from manufacturers to undertake agencies; but we have no ambition to go into this line. Our advertising columns will shew that there are already in New Zealand quite a sufficient number of houses of high standing, engaged in this branch of trade. We have occasionally indented small articles with our own goods from houses who have no representative in the colony; and can in most cases give information where and in what manner special goods can be obtained—in fact we are frequently answering inquiries of the kind. We keep in stock a line of excellent technical works; we will be happy to receive subscriptions for any printing trade organ in the world; and printers visiting Napier are welcome to look over our files of exchanges, as well as the latest complete specimen-books from the leading foundries, English and foreign. But we are not dealers in type or printing material.