page 94

The Charm of Life.

Tell me not that advertising
Is at best an empty dream,
For its charm is more surprising
(And everybody who has tried it wisely and well will acknowledge that its effects are far more astonishing)
Than its base traducers deem.

And whichever way thou turnest
Thou wilt find upon the whole
Those who advertise in earnest
(Yes, we have only to glance at the Exhibition and our wealthy commercial firms, and we shall admit that those who do the thing properly)
Soonest reach the wished-for goal.

Would'st thou, then, a lesson borrow?
Would'st thou know the royal way?
Advertise, then, so to-morrow
(Don't let a little expense deter you; you are merely casting your bread upon the waters, and you will soon have the satisfaction of knowing that each to-morrow)
Finds you richer than to-day.

Advertise then! No retreating!
Let the senseless croakers rave;
While your heart with hope is beating
(You will always find a lot of people in every community who are blind to their own interests; but while you are making for yourself fame and fortune)
They will find oblivion's grave.

Printers' ink will win the battle—
Printers' ink—the balm of life—
Printers' ink—no din, no rattle—
(No, it does its work quietly; and in the great war of competition, when judiciously and thickly laid on, it always)
Leads the van amidst the strife.

Advertisers oft remind us,
We can make success sublime—
Make our « pile » and leave behind us
(Exactly—that's just where it comes in. We not only feather our own nest, but we provide for the prosperity and well-being of generations yet unborn, and so leave behind us!
What defies the touch of time.

Seeing which, perchance another
Struggling man, with weary brain—
Some non-advertising brother
(A good example is always to be commended, especially in the matter of advertising; and many a struggling business man, seeing the secret of another's success)
May with wisdom try again.

Advertise then! Up and doing!
So avert a meaner fate;
And the wiser course pursuing
(You will find that you will soon be in a position to look the world in the face, if you will only)
Learn to advertise and wait!